Case Study: Treasure Data boosts engagement with Reachdesk gifting

Treasure Data strikes gold with gifting and drives post-event engagement

Treasure Data, a customer data platform company, needed a better way to raise brand awareness, generate pipeline, and connect its sales team with the right prospects in a crowded market. Its marketing team had also struggled with the logistics of running gifting and direct mail campaigns on its own, including sourcing gifts, getting approvals, and dealing with customs issues after Brexit. To solve this, Treasure Data turned to Reachdesk for gifting and direct mail support.

Using Reachdesk, Treasure Data began sending gifts and direct mail as follow-ups after booth conversations and as incentives for webinar attendance. Prospects could scan a QR code at events to claim a gift that arrived later from Reachdesk’s global warehouse network, and the team used items like coffee gift cards and wellness hampers to keep engagement high. The results included improved post-event engagement, increased webinar registrations, and better internal alignment between marketing, sales, customer success, and account teams.

Treasure Data

Dorothy Chong

Senior Marketing Manager