Case Study: Treasure Data boosts engagement and webinar registrations with Reachdesk gifting

Treasure Data boosts post-event engagement and webinar registrations with Reachdesk

Treasure Data, a customer data platform company, faced challenges in cutting through a competitive market to raise brand awareness and generate pipeline. Their broad target audience and the logistical difficulties of running independent gifting campaigns, including procurement and international shipping issues, made meaningful engagement difficult. To refine their approach, they partnered with the vendor Reachdesk for a strategic gifting solution.

Using Reachdesk, Treasure Data implemented a system where event prospects could scan a QR code to receive a gift delivered later, eliminating the need for physical swag. They also used gifting to boost webinar registrations. This solution from Reachdesk led to improved post-event engagement, a significant increase in webinar attendance, and better internal alignment between departments, as gifting became a key indicator of genuine prospect interest.

Treasure Data