Case Study: Thales boosts pipeline and GDPR-compliant outreach with Reachdesk

Thales drives pipeline with out-of-this-world campaigns

Thales, a global technology leader with 77,000+ employees, needed a better way to generate pipeline while navigating post-GDPR prospect hesitance and stricter data-privacy expectations. Their Demand Generation & ABM team also wanted to move beyond gated content and offer something more compelling to encourage engagement across their cybersecurity marketing efforts.

Thales partnered with Reachdesk, using its gifting and direct mail platform to run personalized, GDPR-compliant campaigns across APAC and EMEA. Reachdesk helped Thales improve webinar attendance, recover no-shows with follow-up gifts, and create standout campaigns like “Data Universe” and an internal “Lift” initiative; the results included higher conversion rates, stress-free management of prospect data, and more engaging, immersive gifting programs.

Thales

Wiebke Macrae

Global Head of Demand Generation & ABM