Case Study: Thales boosts outreach and GDPR compliance with Reachdesk

Thales boosts outreach and GDPR-compliant gifting in less than a year with Reachdesk

Thales, a global technology leader in cybersecurity and aerospace, faced challenges in generating sales pipeline as prospects became more hesitant to share personal data due to GDPR. Their internal attempts at direct mail and gifting were hampered by compliance concerns and logistical complexity. To address this, they partnered with the gifting platform Reachdesk.

Using Reachdesk, Thales implemented personalized, GDPR-compliant direct mail campaigns, including themed prospect gifts and internal motivational campaigns for sales teams. This solution relieved the team's administrative burdens and enhanced their outreach. The results included higher conversion rates, stress-free data management, and more engaging prospect and internal campaigns.

Thales