Case Study: test IO achieves 600% higher response rates with Reachdesk automated direct mail

test IO boosts response rates 600% with Reachdesk

test IO, a global leader in software crowd testing, faced a challenge with its manual and time-consuming direct mail process. The company, now part of EPAM, needed a scalable solution to incorporate physical gifting into its outbound sales efforts and track campaign ROI. Their previous manual method took weeks to execute and provided no real-time delivery tracking.

By implementing Reachdesk, test IO integrated automated direct mail sends directly into their sales engagement platform. This solution delivered a 600% uplift in response rates and a 46% decrease in customer acquisition cost. The vendor's platform also saved individual SDRs over two workdays per campaign, allowing them to focus on generating more pipeline.

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