Case Study: test IO achieves 600% response-rate increase and 46% lower CAC with Reachdesk

test IO automates their previously manual direct mail

test IO, now part of EPAM, is a global leader in software crowd testing that needed a scalable, streamlined direct mail strategy. Their SDR and Marketing teams had been running manual gifting campaigns that took over four weeks to execute, reduced prospecting time, and lacked real-time delivery visibility. To fix this, test IO turned to Reachdesk to incorporate physical sends into their outbound playbook.

Reachdesk enabled test IO to add direct mail (DM) into Outreach sequences with hyper-personalized sends, real-time delivery tracking, and Salesforce ROI reporting. As a result, response rates rose from 5% to 30% (a 600% uplift), demo re-engagement climbed from 3% to 11% and new demos booked from 3% to 8%, SDR campaign prep fell from 8–10 hours to 5 minutes (saving about two workdays per SDR per campaign), and Customer Acquisition Cost dropped 46%. test IO is now expanding Reachdesk across Sales, Marketing and Customer Success and using Reachdesk’s US and EU warehouses to further reduce cost and increase personalization.

test IO

Ryan White

Manager & Business Development