Case Study: Similarweb achieves faster sales cycles and higher meeting show rates with Reachdesk

Similarweb increases sales velocity through the power of personal

Similarweb, the trusted market-intelligence platform for understanding online behavior, partnered with Reachdesk to test whether a gifting and direct-mail approach could accelerate their go-to-market efforts. Although not initially shopping for a gifting solution, Similarweb chose Reachdesk for its flexibility, global reach (including Europe) and proactive support, with the primary goals of booking more meetings, increasing show rates, shortening the sales cycle, and reactivating dormant prospects.

Reachdesk implemented a program of hyper-personalized physical gifts sent before meetings and strategic direct-mail touches tied to the customer journey, backed by the Reachdesk dashboard for granular reporting. Within a few months Similarweb reported increased sales velocity, a measurable reduction in average deal length, higher meeting show rates and reduced attendance drop-off — enabling their GTM teams to move onto additional opportunities more quickly.

Similarweb