Case Study: SentinelOne achieves $1.1M pipeline with Reachdesk corporate gifting

SentinelOne generates $1.1M pipeline with Reachdesk

SentinelOne, a cybersecurity company, faced a challenge in making their corporate gifting efforts more effective. Their previous direct mail initiatives were one-off sends that lacked personalization and were not integrated into broader marketing campaigns. To better engage their target accounts, they needed a vendor like Reachdesk that offered a wide range of customizable gifts and global reach.

By partnering with Reachdesk, SentinelOne implemented strategic direct mail campaigns integrated with Marketo and Salesforce. This solution allowed them to re-engage cold leads and penetrate new accounts with highly personalized gifts. The results were significant, with Reachdesk helping to generate $1.1 million in pipeline, achieve a 38.7X ROI, and influence $1.9 million in potential revenue.

SentinelOne