Case Study: SentinelOne generates $1.1M pipeline with Reachdesk corporate gifting

SentinelOne excels with first-rate campaigns and creative gifting

SentinelOne, a cybersecurity and software company, wanted to move beyond one-off BDR gifting and use more personalized, measurable direct mail to reach previously untouched target accounts, including C-level executives and practitioners. To do that, they partnered with Reachdesk for corporate gifting and direct mail campaigns with global reach and customizable gift options.

With Reachdesk, SentinelOne built targeted campaigns using Marketo and Salesforce integrations, landing pages, curated gift packages, and creative merchandise like an Aston Martin-themed LEGO set and remote-controlled car promotions. The results were strong: Reachdesk helped SentinelOne generate $1.1M in pipeline, achieve a 38.7X ROI, a 44% redemption rate, $1.9M in potential revenue influenced, and a 25% close rate.

SentinelOne

Vivian Yuen

Campaign Manager