Case Study: Reputation scales pipeline and proves ROI with Reachdesk automated gifting

Reputation drives pipeline and ROI with scalable gifting

Reputation, a technology customer experience and customer feedback company, needed a better way to keep prospects engaged and customers happy through gifting. Before using Reachdesk, its gifting process was manual, time-consuming, hard to scale, and offered little visibility into what was being sent or how effective it was.

With Reachdesk’s automated gifting platform, Reputation was able to scale gifting across the UK and Europe, cutting a 100-gift campaign from two days of work for three people to just minutes. Reachdesk also tracked every send, helping Reputation report $6M in overall pipeline influenced, $5M in pipeline influenced by marketing gifting, a 75.5% redemption rate for marketing sends, and strong ROI of 1,233X for marketing gifting and 1,075X overall.

Reputation

Paul Modaley

Digital Marketing Coordinator