Case Study: Rapid7 achieves 5837X ROI and higher event attendance with Reachdesk

Rapid7 drives 5837X ROI with Reachdesk

Rapid7, a cybersecurity company, needed a more effective account-based marketing strategy to nurture leads and generate demand. They sought a gifting partner to help them engage prospects and customers with personalized outreach, leading them to choose Reachdesk.

Using Reachdesk, Rapid7 empowered their BDRs, incentivized virtual event attendance with vouchers, and built advocacy by thanking staff and customers. This solution generated 324 opportunities and influenced $690K in revenue. Reachdesk helped them achieve a 49% gift redemption rate and an impressive 5837X ROI.

Rapid7