Case Study: Rapid7 boosts engagement and revenue with Reachdesk

Rapid7 builds relationships with gifting

Rapid7, a cybersecurity company, wanted to strengthen its account-based marketing strategy and nurture accounts more effectively with more personalized outreach. To do this, they chose Reachdesk as their gifting partner, integrating it with tools like Salesforce, Marketo, and Salesloft to help engage prospects, customers, and event attendees in a more customized way.

Using Reachdesk, Rapid7 sent coffee and lunch vouchers to boost attendance at virtual events, gifted speakers and customers to build advocacy, and stocked swag for events. The results included 324 opportunities generated from gifts tied to opportunities, a 49% gift redemption rate, $690K in influenced revenue, $3.3 million in potential revenue, 5837X ROI, and a 25% close rate.

Rapid7

Julie Lafaye

Senior Growth Marketing Specialist