Case Study: Paycor achieves 7,700+ opportunities with Reachdesk

Paycor lands more meetings and generates pipeline with direct mail

Paycor, a human capital management software company, wanted to increase meetings booked, generate more opportunities, and make gifting more scalable and measurable. Before working with Reachdesk, its direct mail process was manual, time-consuming, and hard to personalize or track, limiting sales adoption and impact.

Using Reachdesk’s data-driven gifting and direct mail platform, including its Chrome extension and Insights, Paycor enabled sellers to send personalized gifts more easily and target engaged prospects more strategically. Reachdesk helped increase response rates by 160% quarter over quarter, boost meetings booked by 44%, improve direct mail adoption by 20%, and generate 7,763 new opportunities with a 272X pipeline ROI.

Paycor

Sara Boen

Senior Field Marketing Manager