Case Study: Mapp achieves 10x ROI on gifting campaigns with Reachdesk

Mapp drives 10x ROI on gifting campaigns with Reachdesk

Mapp, the #1 insight-led customer experience platform, needed a way to scale personalized direct mail and gifting across key markets (UK, US, Germany, Italy and the Nordics) while accurately tracking campaign performance and ROI. The marketing and sales teams identified Reachdesk as the automated, data-driven gifting partner to solve global logistics and reporting challenges through its gifting platform and CRM integration.

Reachdesk enabled Mapp to send targeted gifts—coffee and lunch vouchers after demo bookings, follow-up vouchers after events, and seasonal treats—while integrating with Mapp’s CRM for clear performance tracking. The program sent over 1,800 gifts in a year, achieved a 58% redemption rate, and delivered roughly 10x ROI, allowing Mapp to scale gifting internationally without managing multiple vendors.

Mapp

Hayley Strang

Senior Marketing Manager