Case Study: LeagueApps doubles direct mail pipeline with Reachdesk

LeagueApps doubles direct mail pipeline with Reachdesk

LeagueApps, a cloud-based youth sports management platform, saw its pipeline and sales outreach suffer during the COVID pandemic and needed a fast way to reach more targeted prospects. To drive more pipeline, boost response rates, and make gifting/direct mail quick and scalable, LeagueApps turned to Reachdesk’s gifting and direct-mail platform (with its Reachdesk–Salesforce integration) to add personalized gifts to their outreach.

Reachdesk streamlined sourcing, sending, and tracking personalized gifts (even items like cinnamon rolls) across the US and Canada, allowing LeagueApps to scale gifting across marketing and sales and monitor impact via the Salesforce integration. As a result, LeagueApps increased response rates and doubled the amount of pipeline generated from each direct mail campaign, while gaining data to optimize future outreach — all enabled by Reachdesk.

LeagueApps

Risha Dewan

Growth Marketing Manager