Case Study: Leadfeeder achieves an 85% connect rate and 384% ROI with Reachdesk

Leadfeeder overcame digital fatigue by utilizing direct mail

Leadfeeder, a Helsinki-based B2B visitor identification software used by over 45,000 users, faced severe digital fatigue during the COVID-19 pandemic as prospects worked remotely—causing email response and phone connect rates to fall and leaving the team without the bandwidth to run a scalable direct mail program. To cut through digital noise and engage prospects across Europe and the US, Leadfeeder turned to Reachdesk’s direct mail and eGift platform.

Reachdesk handled sourcing, warehousing, packing and sending physical mail and enabled address confirmation plus eGift cards to boost demo attendance and reduce drop-offs. As a result, Leadfeeder achieved an 85% connect rate, a 384% ROI, and closed 5 deals in one month directly influenced by the Reachdesk activity, enabling continued expansion into the US and Canada.

Leadfeeder