Case Study: Leadfeeder achieves 384% ROI and 85% connect rate with Reachdesk

Leadfeeder drives 384% ROI and 85% connect rate with Reachdesk

Leadfeeder, a B2B company that provides website visitor identification and analytics, faced a significant challenge during the Covid-19 pandemic as digital fatigue made it difficult for their sales teams to connect with prospects via email and phone. They needed a scalable solution to execute a direct mail and gifting strategy without dedicating extensive internal resources. To address this, they turned to the vendor Reachdesk for its platform.

Using the Reachdesk platform, Leadfeeder was able to easily send targeted direct mail and eGift cards to prospects, which dramatically improved engagement. This solution delivered exceptional results, including an 85% prospect connect rate and a 384% return on investment, directly leading to five new deals closed in a single month. The success with Reachdesk has been integral to supporting Leadfeeder's ongoing expansion into new markets.

Leadfeeder