Case Study: LASSO Achieves 80%+ Gift Claim Rate with Reachdesk

Lasso achieves 80%+ gift claim rate with Reachdesk

Lasso, an all-in-one platform for live events, faced significant challenges with its previous gifting strategy. Their process was slow, with domestic deliveries taking six weeks, and they experienced quality control issues like faded logos on branded items. Furthermore, their platform was difficult to use, creating a bottleneck as only two employees could manage it, and gift claim emails often went undelivered.

By implementing Reachdesk, Lasso transformed its approach into a coordinated, company-wide gifting program. The solution enabled faster delivery, a self-serve employee swag portal, and targeted campaigns for demand generation and re-engagement. Using Reachdesk, Lasso achieved an impressive 80% gift claim rate, increased demo attendance, reduced no-shows, and empowered their customer marketing team to send gifts independently without operational bottlenecks.

Lasso