Case Study: Lacework achieves 25% pipeline influence and faster deal cycles with Reachdesk

Lacework drives 25% pipeline influence with Reachdesk

Lacework, a data-driven cloud security platform, faced a challenge of repetitive and one-dimensional event marketing cycles. Their Senior Field Marketing Manager sought to move beyond standard charity gift cards and inject more creativity into their campaigns to break through event fatigue and better engage their ideal customer profile. They used the Reachdesk platform to achieve this.

The solution involved implementing creative, targeted direct mail campaigns through Reachdesk, including personalized goodies and seasonal gift bundles. This strategy was integrated into their entire sales cycle, from top-of-funnel to deal influencing, and was particularly effective for enriching webinars by incentivizing attendance. As a result, Lacework closed a major deal in just 38 days and achieved a 25% pipeline influence from their gifting efforts. Reachdesk enabled highly cost-effective campaigns that delivered a strong return on investment.

Lacework