Case Study: Lacework boosts pipeline and closes deals faster with Reachdesk

Lacework boosts pipeline and closes deals faster with direct mail

Lacework, a cybersecurity and cloud computing company, wanted to make its field marketing more engaging and effective as it expanded into larger accounts. Senior Field Marketing Manager Vasileios Kospanos was looking for a more creative alternative to repetitive event and webinar follow-up, beyond the charity gift card campaigns Lacework was already using, and Reachdesk was already part of the company’s tech stack.

Using Reachdesk’s direct mail and gifting platform, Lacework launched personalized “door opener” campaigns, seasonal gifts, and webinar incentives to support the full sales cycle. The results were strong: Reachdesk helped Lacework generate a “ridiculous amount of ROI,” close one deal in just 38 days after a webinar, and ultimately influence 25% of pipeline, while also speeding up deal cycles and boosting campaign creativity.

Lacework

Vasileios Kospanos

Senior Field Marketing Manager