Case Study: Workhuman drives pipeline growth and event engagement with Reachdesk

How Workhuman’s hyper-personalized gifting strategy drives meetings and event engagement

Workhuman, a leading employee recognition platform, needed a better way to scale its highly personalized demand generation and ABM gifting programs. Its previous corporate gifting solution was unreliable, difficult to adopt, and lacked CRM visibility, global fulfillment, and consistent execution, making it hard to support campaigns across the U.S. and EMEA.

Reachdesk provided Workhuman with a global gifting platform, tighter CRM integration, budget and performance tracking, and hands-on creative support to streamline campaigns and improve ROI. With Reachdesk, Workhuman drove more than $10M in influenced pipeline and $70M+ in opportunity progression from three campaigns, achieved a 34% conversion rate from personalized event bundles, sent 1,355 gifts globally with a 96% claim rate, and made corporate gifting one of its top marketing channels.

Workhuman

Kaleigh Wright

Demand Generation Specialist