Case Study: Iterable Drives 350 Pipeline Opportunities with Reachdesk

How Iterable accelerated pipeline growth with corporate gifting

Iterable, the AI-powered communication platform for personalized customer engagement, needed a more scalable gifting solution as it expanded globally across 50+ countries and six offices. Its existing US-only gifting tool no longer supported the company’s needs for ABM, field marketing, and sales enablement, so it turned to Reachdesk to help drive pipeline growth and improve stakeholder engagement.

Reachdesk provided Iterable with a global, integrated gifting platform featuring dynamic gift sending, landing pages, warehousing, reporting, and integrations with tools like Salesforce, 6sense, Outreach, and Zapier. As a result, Iterable drove 350 pipeline opportunities, influenced 91 closed-won deals in 2024, sent 12,000+ gifts since 2021, and achieved 49% engagement from executive sponsors, making gifting one of its top five pipeline drivers.

Iterable

Katie Gray

Senior Integrated Marketing Manager