Case Study: Hokodo triples close rates with Reachdesk gifting

Hokodo builds pipeline and accelerates their sales cycle with gifting

Hokodo, a FinTech company that helps B2B merchants offer better payment terms, needed a more effective outbound strategy as competition increased. To help its SDRs capture attention and close deals faster, Hokodo turned to Reachdesk’s corporate gifting and direct mail platform for the first time in 2022.

Reachdesk helped Hokodo build gifting into the full customer journey with a playbook covering key milestones, from personalized cupcakes after first meetings to engraved pens at contract signing and milestone gifts for customers. The results were strong: sales meeting sit rates rose from 75% to over 90%, eGifts saw a 42% redemption rate, marketplace items saw a 67% redemption rate, and deals using gifting were 3x more likely to close.

Hokodo

Nasri EL-Sayegh

VP Revenue