Case Study: Employment Hero drives $1.6M in revenue with Reachdesk

Employment Hero unlocks $1.6M in revenue with Reachdesk

Employment Hero, a global HR and payroll platform, faced a significant challenge with its manual and inefficient gifting process. The lack of a scalable strategy meant their UK team spent hours per send coordinating across vendors, with no visibility into attribution, ROI, or even whether gifts were received. This operational burden made consistent gifting impossible.

By implementing Reachdesk's global gifting platform, Employment Hero automated and scaled their efforts across three markets. The solution integrated with Salesforce and Marketo, providing crucial tracking and attribution. This enabled them to tie gifting directly to revenue, influencing $1.6M in the first year, achieving a 200x ROI, and seeing redemption rates as high as 98%.

Employment Hero