Case Study: Cvent boosts lead quality with Reachdesk personalized gifting

Cvent captures high-quality leads through gifting and direct mail

Cvent, a leading meetings, events, and hospitality technology provider, wanted to improve lead quality and conversion rather than simply generate more leads. To support its marketing, sales, and customer success efforts, Cvent needed a scalable, engaging gifting solution that could complement webinars and events while integrating with its existing tools.

With Reachdesk’s gifting and direct mail platform, Cvent launched personalized campaigns using gift cards, physical gifts, and marketplace items across more than 180 countries, integrated with Marketo, Salesforce, and Salesloft. The results were strong: gifting became Cvent’s fourth highest converting channel, the team ran 100+ campaigns in two years, and the approach drove meaningful engagement and pipeline impact across marketing, sales, and customer success.

Cvent

Christine Kelly

Team Lead, Marketing Operations