Case Study: Cognism Achieves Greater Engagement and Pipeline with Reachdesk

Cognism outdoes expectations with a page-turner of a campaign

Cognism partnered with Reachdesk to support a standout B2B gifting campaign tied to the launch of its CMO Alice de Courcy’s book, *The diary of a first-time CMO*. The team wanted to break away from traditional B2B marketing channels by promoting a physical book, an online content hub, and an audiobook, while creating a memorable customer experience.

Reachdesk helped Cognism print, store, and distribute the physical books worldwide, while also supporting digital gift voucher fulfillment when demand surged far beyond expectations. The campaign generated 4,000 physical book requests, 966 physical books sold, 3,000+ unique visitors to the online hub, and 1,400 unique audiobook listeners, with recipients sharing the book on social media and amplifying Cognism’s reach.

Cognism

Jamie Skeels

Senior Demand Generation Manager