Case Study: Cognism drives engagement and pipeline with Reachdesk personalized gifting

Cognism drives 4,000 book requests with Reachdesk

Cognism, a sales intelligence software company, partnered with the vendor Reachdesk to move beyond traditional B2B marketing channels. Their challenge was to create a unique and tangible customer experience for the launch of their CMO's book, "The diary of a first-time CMO," in order to generate engagement and promotion without selling the product directly.

Reachdesk provided the solution by facilitating the printing, storage, and worldwide distribution of physical copies in branded packaging with personalized notes. When demand vastly exceeded expectations, Reachdesk also helped pivot the strategy by utilizing digital gift vouchers for redemption. This campaign resulted in 4,000 physical book requests, over 3,000 unique visitors to their online hub, and significant free social media promotion, successfully improving engagement for Cognism.

Cognism