Case Study: CoachHub achieves higher meeting bookings and 25%+ MQL-to-SQL conversion with Reachdesk

CoachHub boosts MQL-to-SQL conversion to 25%+ with Reachdesk

CoachHub, a digital coaching company, faced challenges engaging senior HR decision-makers at enterprise accounts and improving their marketing-qualified lead to sales-qualified lead conversion rate. To overcome this and stand out in a competitive market, they partnered with Reachdesk to utilize its gifting and direct mail service.

By implementing Reachdesk, CoachHub enabled highly personalized follow-ups, such as sending bespoke gifts based on prospect interests and charity donations for sensitive sectors. This solution dramatically increased their MQL-to-SQL conversion rate from 10-13% to over 25%. Furthermore, a targeted campaign using Reachdesk secured 12 meetings with top UK companies, successfully booking more enterprise-level meetings.

CoachHub