Case Study: Clearwave boosts pipeline and meeting attendance with Reachdesk

Clearwave makes a splash with creative campaigns that yield big results

Clearwave, a healthcare software company, wanted a better way to engage busy healthcare professionals who often missed meetings with account executives. Before working with Reachdesk, its gifting and direct mail efforts were manual, time-consuming, and inconsistent, making it harder for the team to create memorable prospect experiences and accelerate pipeline.

Using Reachdesk’s gifting and direct mail platform, Clearwave launched targeted campaigns like coffee gift cards to improve meeting attendance, lunch gift cards to re-engage unresponsive prospects, survey thank-you vouchers, and branded Valentine’s Day mailers. The results were strong: the coffee campaign generated $275K in revenue and a 14% lift in attendance, the meetings booker campaign produced $600K in pipeline and influenced $240K in revenue, the Valentine’s Day campaign added $150K in pipeline, and Clearwave achieved 5x year-over-year growth in direct mail influence.

Clearwave

Matthew Harrell

Director of Demand Generation