Case Study: BlackLine boosts brand awareness and engagement with Reachdesk gifting

BlackLine drives 71% gift redemption with Reachdesk

BlackLine, a provider of cloud-based digital finance automation software, faced the challenge of connecting with finance and accounting professionals during the Covid-19 pandemic. With in-person events no longer possible, their sales and marketing team needed new ways to overcome digital fatigue and engage potential customers.

Partnering with Reachdesk, BlackLine implemented a solution using personalized eGifts and gift bundles within their marketing and sales outreach. This strategy included seasonal campaigns with immersive digital games and gifts sent to prospects to improve meeting attendance. As a result, BlackLine achieved a 71% redemption rate on gift bundles, engaged 779 players in a digital campaign, and significantly boosted their brand awareness and engagement.

BlackLine