Case Study: BILL achieves a 15% increase in meeting show rates with Reachdesk gifting

BILL Spend & Expense boost brand awareness and incentivize customers

Bill, a spend management solution provider, faced challenges in improving its marketing and sales outreach, specifically aiming to increase demo meeting show rates and incentivize existing customers to complete a necessary card provider switch. To address these goals and increase overall brand awareness, the company partnered with Reachdesk to implement a unified gifting strategy.

Using the Reachdesk platform, the teams executed data-driven gifting campaigns. This included sending gift cards to customers to encourage the card switch and creating personalized, high-value gifts for prospects. The solution drove a 15% increase in meeting show rates and helped the customer success team exceed its card transition goal by 100 companies, leading to a renewed partnership with Reachdesk.

Bill

Kiera Griffis

Marketing Campaign Manager