Case Study: Apollo Boosts LinkedIn Engagement with Reachdesk

Apollo Boosts Social Engagement with Personalized Gifts via Reachdesk

Apollo, a sales intelligence and engagement platform, wanted a better way to boost global engagement and increase LinkedIn activity across its international teams. After evaluating direct mail and offline engagement tools, Apollo chose Reachdesk for its strong European capabilities, broad gifting options, and ability to support multiple departments with flexible admin controls.

Using Reachdesk’s personalized gifting platform, Apollo automated and scaled gift campaigns across Sales, Marketing, Customer Success, and Operations, including campaigns tied to Salesforce triggers and user-generated content. The results were significant: Apollo reported a 10X increase in LinkedIn impressions, over two million organic impressions from employees in a single month, and a major uplift in employee- and user-generated content, helping drive stronger brand awareness and engagement worldwide.

Apollo

Daniel Cmejla

VP of Community