Case Study: Agillic achieves 52% higher response rates and £900K pipeline growth in 6 months with Reachdesk

Agillic cut through the digital noise using a new channel

Agillic, a leading Customer Marketing SaaS platform headquartered in Copenhagen, needed to break through crowded, mature markets and generate high-quality pipeline from CMOs and senior marketing professionals as it expanded internationally. Traditional outbound channels (phone, email, LinkedIn) and manual direct mail tests weren’t delivering enough Sales Accepted Leads, so Agillic selected Reachdesk to scale personalised direct mail and outbound efforts as part of a multi-channel strategy.

Reachdesk was integrated with Agillic’s CRM and sales engagement tools to automate and send personalised 1‑to‑1 communications at scale, reducing manual workload and enabling clear ROI measurement. The Reachdesk solution drove strong results: a 52% higher response rate across email and phone, a 21% increase in demo and discovery call show rates, a 120% jump in post-event meeting attendance year-over-year, and 900,000 additional pipeline in the UK over six months, while improving win rates and pipeline control.

Agillic

Charlie Oldham

Sales Development Representative