Case Study: Snoopy’s Home Ice elevates marketing and event promotion with REACH digital signage

Snoopy’s Home Ice boosts event participation with Reach digital signage

Snoopy’s Home Ice, an ice arena based in Santa Rosa, CA, faced the challenge of modernizing its communication methods following the 2020 pandemic. They needed to move beyond traditional bulletin boards and static slide decks to more effectively promote events, advertise classes, and share information with visitors. To address this, they partnered with REACH Digital Signage for a new digital signage solution.

By implementing REACH's cloud-based digital signage, Snoopy’s Home Ice transformed its lobby into a dynamic information hub. The solution featured interactive calendars, QR codes for event sign-ups, and promotional content, all managed through REACH's software. This led to a dramatic increase in event participation, with visitors and parents actively engaging with the screen to get information and register for activities. The vendor, REACH Digital Signage, also enabled real-time updates and facilitated a unique cross-promotion opportunity with the nearby Charles Schulz Museum.

Snoopy’s Home Ice