Case Study: Parker Parks and Recreation Department achieves streamlined, cost-saving digital communications and increased community engagement with Reach

Parker Parks and Recreation Department - Customer Case Study

Parker Parks and Recreation Department, which operates the Parker Fieldhouse and multiple community facilities, was struggling with unreliable hardware, difficult-to-use software, and limited technical support that left its digital communications lagging behind the needs of a rapidly growing community. To address this, Parker partnered with Reach for digital communication solutions, including digital signage software and a new mobile app.

Reach implemented its digital signage across eight screens in four departments and launched a branded mobile app; the switch delivered more consistent daily signage, allowed staff to design and post last-minute announcements (resulting in more announcements in one month than had been run in the previous four), reduced redesign time by matching 11x17 poster proportions, cut costs, and increased employee buy-in and usage. Reach’s mobile app rollout (launched in November) added instant schedule updates, maps, notifications and a goal of 500+ users by year-end, further improving patron access to important information.

Parker Parks and Recreation Department

Wendi Epps

Marketing Coordinator