Case Study: City of North Charleston streamlines event promotion and automated signage with Reach Digital Signage

City of North Charleston upgrades signage across 2 facilities with Reach

The City of North Charleston, owner of the North Charleston Coliseum & Performing Arts Center, needed a modern communication platform to efficiently manage and update promotional content for its diverse events. They sought a solution that could automate messaging and handle last-minute changes. The city partnered with REACH and implemented its REACH Digital Signage software and BrightSign media players to address this challenge.

REACH implemented an automated digital signage solution using 33 media players across the two facilities. This allowed for the remote scheduling of full-screen event promotions and, critically, automated audio reminders for the venue's Clear Bag policy. The solution streamlined the city's content workflow, improved operational efficiency by eliminating manual audio announcements, and created new opportunities to utilize ad space for both internal and external sources.

City of North Charleston