Case Study: Baldwin Commercial Properties modernizes tenant directories and wayfinding with Reach digital signage

Baldwin Commercial Properties modernizes 12 offices with Reach

Baldwin Commercial Properties, a commercial real estate owner with 12 office buildings in Minnesota, faced challenges with outdated static directories that were costly to update and often confused visitors. They sought a modern digital signage solution from Reach to improve navigation, streamline content updates, and increase engagement with tenants and visitors.

Reach implemented its cloud-based digital signage platform across 20 screens. This allowed BCP staff to manage directories and upload promotional content remotely with advanced scheduling features. The solution modernized the properties, reduced printing costs, eliminated visitor confusion with up-to-date information, and increased engagement, resulting in positive tenant reviews and an enhanced brand image for Baldwin Commercial Properties.

Baldwin Commercial Properties