Case Study: EGO achieves a luxury mobile commerce experience with Reach Studios

EGO boosts revenue by £1M and conversion by 15.4% with Reach Studios

The fashion brand EGO commissioned Reach Studios to design and develop a high-performance iOS mobile application to serve as a new ecommerce channel. The challenge was to create a stylish and contemporary app that could integrate with their complex array of existing micro-services and third-party systems.

Reach Studios developed the application using Flutter, ensuring the codebase was prepared for a future Android release. The solution integrated with numerous platforms including Magento 2, Amplience, and Klarna. Following a phased iOS launch, the app significantly outperformed the web channel, generating over £1M in additional revenue in its first year and delivering a 15.4% increase in conversion rate and a 240% increase in average order value for Reach Studios' client.

EGO