Case Study: Kroger achieves centralized content inventory and cost savings with Reach Engine

Kroger - Customer Case Study

Kroger, a large grocery retailer with more than 2,700 locations and 24 subsidiaries, needed a way to share content from brand suppliers and internal teams for training, sales, marketing and in-store displays. Different departments required the same assets for different purposes, and supporting multiple content delivery teams from a single shared inventory was essential.

reachENGINE by Saleslayer provided a centralized content inventory that clarifies where assets are captured, used and reused across the organization. By tracking content usage and enabling collaboration on costly video production, the platform streamlined sharing across subsidiaries and delivery teams and reduced content creation costs.

Kroger