Case Study: Dyrenes Beskyttelse renews its visual identity with Re-public

Dyrenes Beskyttelse renews its identity after 150+ years with Re-public

Dyrenes Beskyttelse, a Danish animal protection organization with a long heritage dating back to 1875, needed to modernize its visual identity to meet contemporary demands while honoring its legacy. The organization partnered with the vendor Re-public for brand consulting and a renewal of its visual identity.

Re-public created a new visual identity that balanced the organization's heritage with its modern role as a professional NGO. The solution included a redesigned emblem representing its core values and a wordmark for its corporate side. The result was renewed internal and external respect and visibility for Dyrenes Beskyttelse's work, creating a unified visual narrative that generated newfound pride in the brand.

Dyrenes Beskyttelse