Case Study: Montana University System raises awareness and drives applications with RDW Group

Montana University System drives 16.3M impressions with RDW Group

The Montana University System, a network of 16 public higher education institutions, faced the challenge of repositioning its brand and promoting its Apply Montana application portal to in-state students amidst widespread skepticism about the value of college. They partnered with vendor RDW Group to conduct formative research and create a campaign that would overcome significant barriers to higher education, including future-self, financial, and family concerns.

RDW Group implemented a strategy based on insights from focus groups, which included a comprehensive media plan and creative projects such as a website redesign and social media videos. The solution successfully drove traffic and awareness, resulting in 16.3 million portal impressions, 51,000 website engagements, and 1,000 clicks to application over two academic cycles. The measurable impact of this campaign led to an ongoing partnership between the Montana University System and RDW Group.

Montana University System