Case Study: Merial boosts customer loyalty and revenue with rDialogue

Merial - Customer Case Study

Merial, the animal health division of Sanofi, partnered with rDialogue to become more customer-centric across its B2B and B2C business. The company needed help answering key loyalty, customer experience, data measurement, and end-customer communication questions while also defending high-performing veterinary accounts, improving program ROI, and better serving clinics and pet owners through the veterinary channel.

rDialogue implemented a mix of loyalty strategy, CRM communications, data analytics, predictive modeling, market research, and performance dashboards to support Merial’s programs. The work included a tiered rebate and recognition approach, segmented communications, and web-based reporting that helped increase program revenue contribution by more than 15%, accelerate annual program revenue by 11%, and consistently deliver email open rates above 30%, while also identifying $10MM in growth opportunity.

Merial

Jessica Bayer

Director, US Pets Vaccines and Therapeutics