Case Study: Manheim Builds Deeper Dealer Loyalty with rDialogue

Manheim - Customer Case Study

Manheim, North America’s leading vehicle remarketing services provider, needed a better way to recognize and retain its best dealer customers while also encouraging them to try other Cox Automotive services. rDialogue supported this effort with a complete marketing pilot program, helping Manheim move from segmentation and loyalty planning into a structured test of how to better engage high-value customers.

rDialogue designed and executed the “Select Partner” pilot, including strategy, campaign development, creative, and measurement across email, direct mail, and in-auction touchpoints over eight months. The program used personalized, behavior-based communications, triggered rewards, and field-team outreach; emails sent from named team members drove open rates up 3x. rDialogue also built dashboards and test/control measurement, giving Manheim a clearer view of customer behavior and laying the groundwork for stronger loyalty and cross-promotion across Cox Automotive.

Manheim