Case Study: Ryanair improves route decision-making with RDC Aviation's Apex platform

Ryanair improves route decisions across hundreds of new routes with RDC

Ryanair, a major European airline, faced the challenge of analyzing huge amounts of complex and difficult-to-find competitor data across various markets to inform its route expansion decisions. This process was time-consuming and required assurance that the data was both accurate and up-to-date. To address this, Ryanair turned to vendor RDC and its Apex platform.

RDC provided the solution by giving Ryanair network-wide fare data for its main competitors through the Apex platform, which offered data accuracy, instant access, and complete network coverage. The result was that Ryanair gained unique insight into competitor route performance, enabling the airline to confidently make decisions on opening new bases and hundreds of new routes while saving considerable internal resources.

Ryanair