Case Study: Endeavor grows entrepreneur engagement with RD Station Marketing

Endeavor - Customer Case Study

Endeavor, a non-profit organization supporting entrepreneurs in Brazil, faced a challenge with its traditional and isolated marketing efforts. Its few marketing tools were not integrated, and its vast expertise was not being effectively shared to reach a broader audience. The vendor, RD Station, introduced the concept of Inbound Marketing through its RD Station Marketing platform to address this.

By implementing RD Station's solution, Endeavor shifted to a content-driven strategy, creating eBooks, videos, and online courses. This transformed their marketing team into a core function of the organization. The results were substantial: unique visitors grew from 400,000 to 6.5 million, and they built a database of over 800,000 leads. Most importantly, RD Station helped Endeavor engage over 30,000 entrepreneurs, directly supporting business growth and job creation in Brazil.

Endeavor

Rodrigo Grecco

Product Manager