Case Study: NexMetro achieves confident top-of-market pricing with RCLCO

NexMetro sets pricing near the top of the local market with RCLCO for a 134-unit Avilla community

NexMetro, a developer of build-for-rent single-family home communities, faced the challenge of determining achievable rental rates and positioning for a new Avilla-brand community planned for Grand Prairie, Texas. To evaluate the development potential of this 134-unit project, they retained the consulting services of RCLCO for a third-party market analysis.

RCLCO conducted a thorough analysis of the site's competitive positioning relative to newer apartment communities and recommended rental rates near the top of the local market. As a result, NexMetro was able to set its pricing with confidence. The community, Avilla Heritage, opened in 2019 as the company's third in the Dallas/Fort Worth area. RCLCO continues to provide strategic guidance to NexMetro for growth and expansion into new markets.

NexMetro