Case Study: UCSD strengthens campus retail strategy with RCLCO market analysis

UCSD evaluates campus retail demand for 42,000 students with RCLCO

The University of California, San Diego (UCSD) sought to leverage its growth and attractive location to develop a comprehensive retail strategy for its campus. To better serve its students and the broader community, UCSD engaged real estate consulting firm RCLCO to analyze the retail, restaurant, and hospitality demand and identify opportunities amidst a competitive landscape.

RCLCO conducted a detailed market analysis for UCSD, which included demographic studies, trade area analysis, and a review of the competitive landscape guided by anonymous cell phone foot traffic data. This data-driven approach, supplemented by surveys and focus groups, informed specific recommendations for future retail development. The final report delivered by RCLCO is now being used by the university to guide its retail strategy and implementation.

UCSD