Case Study: Titletown achieves a thriving mixed-use district with RCLCO

Titletown launches a 45-acre mixed-use district with RCLCO

The customer, Titletown, a development entity formed by the Green Bay Packers, faced the challenge of creating a successful mixed-use district adjacent to Lambeau Field in the Green Bay market, which historically lacked high-quality neighborhoods. They sought to determine how to develop an exciting destination for residents and visitors. They engaged the vendor RCLCO for real estate consulting services to address this challenge.

RCLCO implemented a solution that included a case study approach to determine the development program and highest and best use for the site, analyzing projects near other sports venues. The results confirmed a significant market opportunity, with early residential phases exceeding price projections and resetting top-of-market rents. The impact of RCLCO's work was that it helped underwrite the project's success in a market with no prior evidence for such a development, leading to the initiation of additional multifamily and retail phases.

Titletown