Case Study: NewMark Merrill Companies Achieves Strong Retail Redevelopment Potential with RCLCO

A RCLCO Case Study

Preview of the NewMark Merrill Companies, Inc Case Study

NewMark Merrill Companies moves forward with retail redevelopment using RCLCO's market analysis

NewMark Merrill Companies, Inc. engaged RCLCO Real Estate Consulting to determine redevelopment and repositioning opportunities for a retail center in its portfolio. The challenge was to analyze if the property was appropriate for diversifying the revenue stream with new uses like multifamily, office, or hospitality to reduce overall market risk.

RCLCO provided an independent market analysis for a range of potential uses, identifying pricing, demand, and maximum buildout for each. This analysis supplied the framework for NewMark's land planning and financial pro forma, guiding the design process. As a result, RCLCO's feasibility study confirmed strong redevelopment potential, allowing NewMark to confidently move forward with refining its portfolio and developing the site.


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