Case Study: LCOR sharpens Union Market District apartment strategy with RCLCO

LCOR makes The Edison D.C.'s #1 new apartment building with RCLCO

LCOR, a national real estate development company, faced the challenge of planning a new rental apartment community in Washington D.C.'s pioneering Union Market District. With limited local information, they needed to identify the target market, determine the optimal unit mix and amenities, and forecast achievable rental rates and lease-up pace. They retained real estate consulting firm RCLCO to conduct a market analysis to address this.

RCLCO’s analysis informed the project's underwriting, positing that the neighborhood could compete on its own merits and achieve rental rates comparable to more established areas. RCLCO crafted a positioning strategy and helped develop the program for the building, which was later voted the number one best new apartment building in D.C. by The Washington Post readers. The successful outcome led LCOR to re-engage RCLCO a year later for a deeper analysis of the submarket's competitive advantages.

LCOR